Baoshutang Baofuling® is the flagship brand of BEIJING BAO SHU TANG SCI-TECH PHARMACEUTICAL CO., LTD. (hereinafter referred to as "Baoshutang"). It is also an abbreviation for "Compound Camphor Cream" (formerly known as Baofuling【宝肤灵】).
Brand Background
Brand Origin
The history of Baoshutang dates back to the Qianlong era of the Qing Dynasty, founded by the Xie family, and was originally known as "Xie’s Shop" in Taiwan Province. By utilizing ancient formulas, proven remedies, and imperial prescriptions, Baoshutang created a unique pharmaceutical style that has been passed down through generations.
Development Journey
Baoshutang, a brand with a profound history, was formally established in Beijing in 1989 by Mr. Xie Kunzong, the seventh-generation successor of the Xie family. Mr. Xie has served as the Chairman of the Beijing Taiwanese Business Association, Vice Chairman of the Beijing Foreign Investment Enterprise Association, and Vice Chairman of the Beijing Overseas Friendship Association. He is currently Honorary Chairman of the Beijing Taiwanese Business Association.
Mr. Xie invested in the construction of Beijing Baoshutang Pharmaceutical Co., Ltd., which later became BEIJING BAO SHU TANG SCI-TECH PHARMACEUTICAL CO., LTD. Since the production of its first product in 1989, Baoshutang Baofuling® has earned the trust and support of countless consumers for its exceptional quality.
Brand Transformation
From 1989 to 2003, Baofuling was the flagship product of the company, renowned for its outstanding quality and remarkable efficacy. Over more than a decade of success, Baofuling built a strong reputation and won widespread acclaim from customers.
In 2003, in compliance with the national regulation issued by the National Medical Products Administration (NMPA), which required products included in the national drug standards to adopt their generic names, the brand officially renamed the product to "Compound Camphor Cream" while retaining "Baofuling【宝肤灵】" as its former name. To ensure that loyal customers could continue to recognize and differentiate the product, the company registered the trademark "Baoshutang Baofuling®."
Product Features
Baoshutang Baofuling® is effective for treating insect bite dermatitis, eczema, pruritus, neurodermatitis, allergic dermatitis, papular urticaria, and other similar conditions. It is also used for relieving shoulder pain, muscle pain, and skin pain caused by burns.
Social Responsibility
Baoshutang is committed to its social responsibility by providing high-quality traditional Chinese medicine products that cater to consumer needs while promoting and advancing the culture of traditional Chinese medicine.
Brand Honors
In the year 2000, Baoshutang Baofuling® won the "Golden Elephant Award for Outstanding Product" at the 6th ASEAN Traditional Chinese Medicine Academic Conference and International Traditional Medicine New Achievements Expo.
Business Philosophy
Baoshutang adheres to the philosophy of "Respecting life sciences, caring for human health, promoting green consumption, and maintaining ecological balance." This philosophy ensures that consumers can confidently believe in the motto: "Choosing Baoshutang = Choosing Health."
Global Reach
Baoshutang Baofuling® has not only established a strong presence in the domestic market but has also gained significant recognition in Southeast Asia and other international markets, becoming a symbol of the globalization of traditional Chinese medicine.
Packaging Evolution in China
- 1972: In Taiwan Province, Baoshutang developed a product known as "Meifu Cream【美膚乳膏】", the predecessor of Baofuling【宝肤灵】.
- 1989: The first jar of Baoshutang Baofuling®was launched in mainland China and has since been produced domestically and distributed worldwide.
- 1991–2001: Baoshutang Baofuling® underwent several packaging redesigns.
- 2003: Following the regulations of the National Medical Products Administration, the flagship product Baofuling was officially renamed "Compound Camphor Cream", with Baofuling retained as its former name.
- 2017: In response to the rise of counterfeit products, Baoshutang upgraded its packaging to include anti-counterfeiting features. The new design featured a white circular packaging with improved sealing, replacing the classic blue cap and white bottle design that had been in use for many years.
Global Packaging of Baoshutang Baofuling®
Across the globe, Baoshutang Baofuling® is presented in various packaging styles tailored to different countries and regions. In some markets, Baoshutang has retained the iconic blue packaging with English and Traditional Chinese branding as BAO FU LING®, while in others, a green packaging design has been adopted to better suit local preferences. Despite these variations in packaging color, the product consistently features the white curved bottle design, ensuring global brand recognition and consistency.
In international markets, Baoshutang Baofuling® is marketed under different generic and brand names, such as Skin Treasure Cream in the Philippines, Advanced Healing Skin Cream in Canada, 複方樟腦乳膏 in Hong Kong, and Compound Skin Care Cream in Malaysia.
This flexibility in branding and packaging reflects Baoshutang’s commitment to meeting the diverse needs of its global customers while maintaining the product’s trusted quality and identity.
Development Milestones
- Qianlong era of the Qing Dynasty: Baoshutang was founded during the Qianlong era and passed down through generations. Known as "Xie’s Shop"in Taiwan Province, it has a history that spans over 200 years.
- 1972: Predecessor product “Meifu Cream”was introduced by Baoshutang in Taiwan Province.
- 1989: Beijing Baoshutang Pharmaceutical Co., Ltd.was formally established, and the first jar of Baoshutang Baofuling® was produced.
- 1995: Baoshutang Baofuling® was officially exported to overseas markets.
- 2000: The brand won the "Golden Elephant Award for Outstanding Product"at the 6th ASEAN Traditional Chinese Medicine Academic Conference.
- 2001: The company was renamed BEIJING BAO SHU TANG SCI-TECH PHARMACEUTICAL CO., LTD and obtained GMP certification.
- 2003: Baoshutang established its Beijing and Guangzhou sales offices, marking its official entry into the traditional medicine market. That same year, the flagship product was renamed "Compound Camphor Cream"in compliance with regulations.
- 2019: Baoshutang entered the e-commerce market and launched its official flagship store on online platforms.
Founder
Mr. Xie Kunzong, Chairman of the Baoshutang Group, comes from a distinguished family of traditional Chinese medicine practitioners. Born and raised in a family of doctors, he is the seventh-generation successor of the Xie family, whose ancestors migrated from Fujian Province to Taiwan Province. Mr. Xie’s vision and dedication have cemented Baoshutang’s reputation for excellence.
Core Products
Compound Camphor Cream (Formerly Known as Baofuling【宝肤灵】)
This compound formulation contains camphor, menthol, and methyl salicylate, which help relieve swelling, pain, and itching. Other ingredients include diphenhydramine (an antihistamine), chlorhexidine (an antiseptic), and glycyrrhetinic acid (anti-inflammatory and anti-allergic properties).
Primary Uses
- Skin Conditions: Insect bite dermatitis, eczema, pruritus, neurodermatitis, allergic dermatitis, papular urticaria.
- Pain Relief: Shoulder and muscle pain, as well as skin pain caused by burns.
Brand Culture
Business Philosophy
Baoshutang is dedicated to "Respecting life sciences, caring for human health, promoting green consumption, and maintaining ecological balance."
Slogan
"Choosing Baoshutang = Choosing Health."
Strategic Vision
Baoshutang strives to promote the rich heritage of traditional Chinese medicine while pursuing industrial modernization, global marketing, and standardization. Its ultimate mission is to "Make Chinese Medicine Respected Worldwide."